"The easiest thing about writing, and the most overrated thing, is coming up with an idea. That is the problem that I have with a lot of the “creativity” books for budding writers. So many of them imply that being imaginative is the most important part of being a writer. Everyone is imaginative. A professional writer is someone who puts in the work to take those journal scrawlings and make them into a novel that someone might want to read. This is not to say that I think everyone who writes should aspire to being a professional writer. People can get a lot of benefit from participating in arts, not just buying them from other people. I do get tired, though, with the idea that artists just dream things up. An artist does the work. That is the “creation” part of “creativity.”"

— author Laura Lee interview in Indie Author News